Position your business to increase stadium concessions and retail revenue
The latest trends in stadium concessions revolve around elevating customer experiences through gourmet food options, implementing venue POS systems that make ordering and payments fast and convenient, and strategic vendor placement that puts the most desired items within mere steps of attendees’ seats.
This new level of service for concert goers and sporting event attendees raises expectations and challenges vendors to get creative in their sales and marketing strategies. Agility is now the name of the game for stadium concessions and souvenir sales, but new revenue opportunities reward those who are able to adapt.
The good news is that you don’t have to switch from serving hot dogs to serving bánh mì at your next event. Simple changes that increase speed of service and take advantage of new power options for more strategic placement go a long way toward satisfying customers and capturing every revenue opportunity.
Innovative Venue POS Solutions Shorten Wait Times
It’s no secret that our tolerance for waiting in line is diminishing as service gets faster and becomes more automated. The stadium and arena experience punctuates this fact because your potential customers risk missing out when lines are long and slow. According to a recent study conducted by InnerSpace, venue concession bounce rates increase by 10 times when the average wait goes from five to six minutes.
Here are a few ideas for speeding up service and shortening lines at your stadium concession and souvenir stands:
Self Service Stadium Kiosk Solutions
Don’t force concertgoers to make a choice between your delicious margaritas and their favorite band’s opening song. Self service stadium kiosks give patrons more control over their ordering and may increase spending. They also allow staff to focus their attention on providing an outstanding customer experience, rather than having to take accurate orders while providing courteous service in a noisy, often chaotic environment.
An excellent example of this concept in action is the recent implementation of portable self service stadium kiosks for on-tap beer at Gillette Stadium. Patrons will order and pour their own beer with an automated system, giving them a sense of ultimate control over their time and choices. This frees up staff to focus on giving customers their undivided attention, ensuring IDs are properly checked and the line is moving smoothly.
Mobile Ordering and Payment
In a world where ordering tonight’s dinner and picking it up on the way home from work is the norm, customers are coming to expect this same kind of service at stadiums, arenas, and other event venues. Implementing a venue POS solution that accommodates mobile ordering and payments allows customers to order from their seats and time their pickup so that they can have their peanuts and crackerjacks and see the opening pitch.
Dependable Equipment is Vital
Make sure your equipment is all up to date, well maintained, and designed to withstand the busiest and longest of shifts. And don’t overlook your power source when evaluating the status of your equipment. Having to pause sales because your POS solution or food and beverage cart batteries need to be charged during an event can be the death of your sales for the rest of the night.
Inspect your equipment before every shift, and invest in solutions that can handle an unexpected rush of business before going into overtime. Consider upgrading your power source to lithium iron phosphate batteries for the most dependable, consistent, environmentally friendly option on the market today.
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These days, event attendees can get on an app to find the best place to park, the right door to enter, and a direct route to their seats, strategic placement is more important than ever. Keeping event concessions and retail in a back corner is no longer an option when customers never have to look up from their phones as they make a beeline for the bathroom.
Battery Powered Mobile Venue POS and Hospitality Carts
You never have to worry about being stuck against a wall when you have battery powered mobile venue POS and hospitality carts designed for extended shifts. Not needing to plug in means having the freedom to place your stations in the busiest locations without creating a tripping hazard.
Some mobile concession carts even have motorized casters that make it a breeze to move your services to where your customers are. Place your beer cart between the entrance and seating at the beginning of an event and move right next to the stands for the duration in order to gain maximum visibility.
Combine Mobile Ordering, Self Service Stadium Kiosk Solutions, and Battery Powered Mobile Food and Beverage Carts for the Ultimate VIP Experience
Make every concert goer and event attendee feel like a VIP to encourage higher event venue spending by making it as fast and convenient as possible to get the concessions and souvenirs they want.
Use battery powered hospitality carts to ensure they never have to travel far for a great snack or their favorite player’s numbered jersey. Shorten lines with venue POS systems that support mobile ordering and payments. And give customers a sense of control over their time and choices with self service stadium kiosks that allow them to order, pay, and pick up their selections on their own time.
DTG’s mobile solutions create a stadium environment that maximizes revenue opportunities and makes it easy to give every customer an outstanding experience.
Interested to learn more? Contact us today for a live virtual demo!