Hospitality businesses face significant challenges. Just as they begin to regain their footing after a global pandemic, a recession looms. Yet, despite this, there are indicators that guests are coming back, and bringing their hard-earned, discretionary dollars with them. The question now is how resorts and clubs can best position themselves to compete for this additional revenue.In a recent Lodging Magazine article, DTG CEO Steve Shaheen shared insights on key industry trends and proven strategies hospitality businesses can employ today to boost the guest experience, regain customer loyalty, and increase profitability. He outlined five best practices to help food and beverage managers elevate the guest experience and increase revenue, including:
- Personalize the experience. New technologies, such as food service management software and data analytics, make it possible to understand specific guests’ likes and dislikes and provide recommendations like never before. This type of data-driven insight also can help to streamline or build out menus with the most popular items.
- Remove the friction. Offering guests the ability to better serve themselves provides faster and more convenient food and beverage delivery while also addressing worker shortages. This could include a variety of grab-and-go lunch options, self-serve wine bars, or frictionless ordering and payments via mobile apps.
- Walk a mile in a guest’s shoes. View the resort through the eyes of the guest, experiencing the resort as they do. You will identify locations that may benefit from additional food and beverage services that are more convenient and accessible to guests.
- Host more functions. Identify ways to expand events beyond the ballroom, such as in garden spaces or golf courses, and offer food and beverage service beyond the traditional setting. Get creative by mobilizing golf course beverage carts, providing outside coffee service stations, or deploying mobile food stations.
- Partner with the community. Be a good neighbor. Businesses that integrate with the local community often do best, regardless of the fact that they may be part of a large resort network. By joining local business organizations, offering to host charity golf or other events, or serving locally sourced food you can build goodwill in your community.
Gone are the days of limiting dining services within the confines of a dining room or internal bar. Resorts need to think outside the box and take their food and beverage offerings to the next level by providing more innovative, personalized and convenient services that cater to guests’ schedules and interests. It not only boosts the guest experience, but also increases revenue opportunities along the way.Increase your share of that revenue with DTG battery-powered mobile hospitality workstations.